Zoe Snow


Zoe is co-owner of GBA, an executive producer and a creator of International productions and special projects. She started her career working on global B2B events and exhibitions, before she moved to Alexandra Palace. She then worked extensively within some of London’s leading event agencies, before working on London 2012, leading the events division at EMAP and then heading into freelance and special events. Her experience now includes experiential, ceremonies, immersive, theatrical and special projects across the world. Zoe and Gary met on London 2012 and have been working together on theatrical productions ever since as GBA.

Gary Beestone


Gary is Director of GBA in the UK and USA and Gary recently set up Birmingham Ceremonies, a joint venture with Done+Dusted which delivered the Birmingham Commonwealth Games 2022 Opening and Closing Ceremonies. Gary is the long serving International Technical Director of Harry Potter and the Cursed Child and also works as Project Director and consultant for worldwide theatre renovations and complex projects; as well as working with producers and world class creative teams to develop and deliver extraordinary productions. Gary is also an independent Governor for the Royal Central School of Speech and Drama.

Richard Seary

General Manager

Richard has worked with Gary and Zoe for over 15 years. As the backbone of the company and General Manager, Richard is based in Cornwall and also manages a range of projects in the South West and UK wide. Richard trained at the Royal Central School of Speech and Drama. He worked extensively at Southwark Playhouse where he led the team as Technical and Production Manager and then General Manager and his GBA experiences also includes; Asylum for Kneehigh, various productions for the National Youth Theatre, GDIF and London 2012. Richard is trained in IOSH Managing Safely, Emergency First Aid and is a Personal Licence holder.

Erin Witton

Production Manager

Erin graduated from the Guildhall School of Music and Drama. She has experience of UK theatre and arena touring, festival production management, immersive theatre and corporate events and was previously Production Manager at Battersea Arts Centre and the Roundhouse. She joined GBA from Sadler’s Wells, where she was Deputy Production Manager. Erin’s portfolio also includes Production Management for Cave, an immersive opera and the Arts Stages at Latitude Festival, and Production Management for Peaky Blinders, The Rise, Secret Cinema and Coventry City of Culture for GBA. Erin is trained in IOSH Managing Safely, Emergency First Aid at Work and holds an IPAF licence.

Andy Reader

Production Manager

Andy joined the GBA team following a 15 year freelance career across the theatre and events industry. With experience ranging from regional touring (Kneehigh, Out of Joint, Shakespeare’s Globe) to large-scale immersive (Punchdrunk, Secret Cinema, Layered Reality) he has production managed a wide range of projects including rep seasons, musicals, opera, dance, galas and product launches. Andy has also worked extensively Internationally, including productions in Hong Kong, Azerbaijan and Canada. His portfolio at GBA includes Immersive Everywhere, International Production Management for Anthology and Dido’s Bar at Royal Docks.

Oli Bagwell Purefoy

Associate Production Manager

Oli was previously Technical Assistant Stage Manager for Harry Potter and the Cursed Child in London’s West End. He’s now Associate Production Manager across a range of our projects and also ensures the continuity of resources and specialist skills required in the roll out of our events and productions Internationally within GBA Studios. Oli is a RADA graduate in Technical & Stage Management and holds an IOSH Managing Safely qualification. His GBA portfolio includes production support on Dr Who, Time Fracture, Cabaret at the Kit-Kat Club and the Birmingham 2022 Commonwealth Games Opening Ceremony.

Spencer Tiney

Production Support Associate

Spencer graduated from Rose Bruford College and has since had a 13 year career working in Stage Management. He has worked on an array of West End productions, including The Book Of Mormon, Wicked, Shakespeare In Love and Singin’ In The Rain, toured with the international arena show Walking with Dinosaurs and also worked at Canada’s Banff Centre. Spencer is currently studying towards a IOSH Managing Safely qualification and is integral in the management of GBA Studios where he oversees day-to-day operations.

Sophie Scotchford

Project Associate

Sophie’s career began in theatre, where she worked backstage at the Birmingham Hippodrome on various touring productions including Miss Saigon, Matilda and Grease. Since then, Sophie worked within one of London’s leading event agencies, on global events for clients including Facebook, Samsung and Heineken. Sophie now assists Gary Beestone and the team across our range of projects. She trained in Production Arts at Birmingham Ormiston Academy and went on to study Creative Events Management. Her GBA highlights include the Birmingham 2022 Commonwealth Games Closing Ceremony and Secret Cinema.

Alston Simmonds

Finance Assistant

Alston has a background in accounting and business administration, having trained in Business Management and furthering his studies with the Association of Chartered Certified Accountants. He joins the GBA team as our Administrative Assistant – supporting all financial activities and providing administrative assistance to the General Manager and wider team.

Kathryn White

International Assistant Costume Supervisor

Kathryn graduated from the Arts University of Bournemouth with a Degree in Costume for Performance Design. She worked as the Costume Maker and Supervisor for the Winchester Pantomime, before moving to London to work in West End. Kathryn was the trainee costume buyer for the Barbican’s production of Hamlet before joining the costume team of Harry Potter and the Cursed Child. She is now the Assistant Costume Supervisor for the International production roll out.

Vicki Hills

Costume Studio Technician

Vicki graduated from Rose Bruford with a BA in Costume Production. She began her career working in running wardrobe for West End and touring productions including Dreamboats and Petticoats, Panto at the Palladium and The Book of Mormon. After 8 years, she moved into costume making, initially in the tailoring workroom at Glyndebourne Festival Opera for two seasons and then joining GBA in 2018 to work in the Harry Potter and the Cursed Child costume production team.

Rosie Lloyd-Farmer

Studio Assistant

Rosie graduated from University of the Arts London with a BA in Costume for Stage and Screen in 2022. She worked the wardrobe departments of several theatres around Birmingham including The Alexandra Theatre and The Lichfield Garrick Theatre before attending university and completing an internship at Opera Holland Park in 2021. She worked with GBA part time whilst studying and then joined the team full time after graduating